As part of my narrative work, I often conduct a narrative assessment as a first step. Reviewing an organization's messaging, from its website and content to its presentations, is an exercise I ...

As fearsome as Category 5 hurricanes can be for people living in harm's way, a new study reports global warming is supercharging some of the most intense cyclones with winds high enough to merit a ...

Having worked in public relations for over four decades (yes, I’m old and remember using a typewriter), I’ve witnessed the power of compelling storytelling and on-point positioning and messaging ...

A super-hurricane is brewing in the Atlantic Ocean in the opening pages of The Displacements, a novel by Bruce Holsinger published in 2022. “This is the one the climatologists have been warning us ...

Hurricane Milton is barreling toward Florida, where it is projected to make landfall Wednesday night. The storm has been downgraded to a Category 4 hurricane, but the National Hurricane Center (NHC) ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

Once a tropical storm strengthens into a hurricane, it earns a category designation on the Saffir-Simpson Hurricane Wind Scale: 1 through 5. The categories are defined by wind speed, with a storm of ...

Formed from a tropical wave (a type of low-pressure atmospheric trough that moves east to west) that crossed the Atlantic from Africa, Erin's intensity grew as it passed from Jamaica up to Florida's ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas ...

Linking brand messages to key buying situations can increase customer acquisition and retention, proving the “accountability” of B2B brand marketing, according to new research from the Ehrenberg-Bass ...