Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid ...

ST. LOUIS -- The makers of Budweiser and Bud Light are trying to change the narrative surrounding the company with a new ad campaign. The campaign follows a partnership with a transgender influencer ...

Comedian Shane Gillis will partner with beer brand Bud Light following a dismal year for the brand, according to a company post on Instagram. “Welcome to the team @shanemgillis, excited to be a part ...

Picture this: A Bud Light commercial called “Labels” starring comedians Amy Schumer and Seth Rogen as candidates for a new (fictional) political party called The Bud Light Party. They deliver their ...

Bud Light has been embroiled in a wave of conservative backlash since April. The backlash followed a Bud Light social media promotion by transgender influencer Dylan Mulvaney. Following months of ...

A Bud Light neon sign hangs in the window of a store in New York, New York. (Photo by Robert Alexander/Getty Images) Inclusive marketing campaigns never fail to “trigger” right-wing culture warriors, ...

"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

This article was featured in One Story to Read Today, a newsletter in which our editors recommend a single must-read from The Atlantic, Monday through Friday. Sign up for it here. The boycott’s ...

Most Super Bowl viewers live nowhere near Shane Gillis, Post Malone and Peyton Manning. On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their ...

NEW YORK, NEW YORK - FEBRUARY 03: Corona beers from Mexico are displayed for sale at a Whole Foods store on February 03, 2025 in New York City. U.S. President Donald Trump signed an executive order ...