The first of Apple’s new short URLs to promote the App Store went big with public exposure during the Super Bowl on Sunday, when an ad for the upcoming Star Trek ...

Apple now lets developers create vanity domains in its long-held AppStore.com domain as a way to jump quickly to apps. We find this out in a "Star Trek: Into Darkness" ad. Josh Lowensohn joined CNET ...

Just yesterday the 2013 Super Bowl revealed the very first glimpse most of the world had at Apple's URL-shortening "AppStore.com" in the Star Trek Into Darkness teaser – and lucky you, you're already ...

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Apple didn't have a commercial during this year's Super Bowl, but the company's new AppStore.com short link did debut in one advertisement. Apple recently launched new short links for App Store ...

Apple has introduced a new shortened, vanity-style URL option for developers to use outside the iTunes App Store, whereby typing appstore.com/ followed by the name of ...

When the applicants for new gTLD’s were announced by ICANN in what was called the “big reveal” one of the biggest surprises we noted was the absence of an Apple application for .App. Now it seems we ...

Go to AppStore.com and it will connect you with, well, the App Store. And you’ve got Salesforce CEO Marc Benioff to thank for it. In his recent book Trailblazer, Benioff tells the story of how Steve ...

Look! Apple just released a new product during the Super Bowl. Actually, it’s a new product for App Store developers – short “AppStore.com” vanity URLs. The domain made a grand public appearance at ...

A lot of people noticed during the Super Bowl when an ad for the new Star Trek movie, "Into Darkness," featured an unusual Web address: appstore.com/startrekapp That ...