YouTube has come up with a fresh tactic to hamstring ad blockers — incorporating ads directly into the video content itself through a method called "server-side ad insertion." This approach ...

YouTube is ramping up its efforts to counter ad blockers, marking a significant development in its ongoing battle against software that interferes with ad delivery. This method involves embedding ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...