YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is ...

Is it a conspiracy? For months, YouTubers have been quietly griping that something looked off in their recent video uploads. Following a deeper analysis by a popular music channel, Google has now ...

The test is only available for a limited number of videos and users, and won’t replace existing video descriptions, but YouTube hopes they’ll help viewers decide what to watch. The test is only ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube will begin to experiment with new generative AI features, the company announced today. As part of the premium package available to paid subscribers, YouTube users will be able to try out a new ...