Here's how you should approach YouTube SEO, based on Google's published paper about the YouTube video recommendation system. YouTube’s recommendation engine is one of the most successful innovations ...

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. At first glance, it makes sense. YouTube and Google Search seem like close cousins. Many B2B content teams ...

After you upload your video, you’ll have the opportunity to customize certain pieces that will be shown to potential viewers. Taking the time to adjust these elements can help you gain more views and ...

Few platforms have demonstrated the power and reach of YouTube, an online juggernaut boasting over 2.7 billion logged-in monthly users. YouTube offers an unrivaled opportunity for marketers to connect ...

Are you using marketing videos in your social media strategy? Interested in getting them ranked higher on the most popular video search engine? In this article, I’ll show you first-hand pieces of ...

Video is no longer just another tactic to help you get the most out of your content marketing. It has become an absolute must if you’re serious about getting your product or service in front of the ...

Next to Google, YouTube is one of the most powerful search engines today. Boasting over 120 million users daily, YouTube is a significant driver of views and engagement to the world’s vast library of ...

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture ...

“Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy ...

YouTube processes more than 4 billion searches a month, making it the second largest search engine of today. While you might think of YouTube as a platform for entertaining cat videos, the fact that ...

It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and ...