This is the second in a two-part entry level tutorial of YouTube Analytics (YTA). In the first article, we detailed how to access the analytics and gave an overview of the interface and operation. In ...

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...