If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

YouTube's recommendation algorithm focuses on individual videos, not channel averages. YouTube aims to show videos that align with your interests and preferences. The algorithm doesn't punish channels ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...