The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

YouTube today announced a significant increase to courtesy Data API limits, which regulate how many videos app developers can upload and how many read and write operations their apps can perform.

WPP Media will receive access to more data on YouTube creators and content as part of an expanded partnership with the Google-owned video platform, according to a press release. Proprietary creator ...