Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Apply For 1:1 YouTube Coaching: The Monetization Audit: Learn How to Monetize Like The Pros: Analyzing Video Performance ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...