Lili Reinhart, who plays Betty Cooper on Riverdale, fact checks beauty tutorials on YouTube. Betty Cooper Tutorial - Brittany Marie: https://www.youtube.com/watch?v ...

Maddie Ziegler fact checks and critiques beauty tutorials on YouTube. Here are the YouTube channels Maddie fact checks in this video: Vanesa Biljana https://www ...

Nikkie de Jager, who is known by her username, NikkieTutorials, came out as transgender in a heartfelt video she shared with fans on Monday. The beauty influencer, who is known for videos about ...

Ever since the release of Rihanna’s Fenty Beauty line the beauty world has been turned upside down. From foundation that covers every shade of melanin to highlighters that give you a killawatt shine ...

An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.

Over the past few years, and particularly at the height of the pandemic, beauty and wellness influencers have been pivoting en masse from posting generic skincare and athleisure spon con to actively ...

A new generation of beauty bloggers is emerging on YouTube, and these talented creators are redefining the space. Having grown up with social media, these under-25-years-old internet stars know what ...

The beauty community online has a storied history in digital culture. The first few influencers who started creating beauty-related content were makeup artists who shared tips, tricks, and tutorials.

"I felt like I couldn't breathe, it felt like I was drowning." In 2018 Manny Gutiererrez (AKA Manny MUA) had the kind of life that anyone with a YouTube account could only dream of. Five million ...