Data drawn from Oxford Road and Podscribe client campaigns found that 78% of brands experienced lower response rates as ...

The music industry is locked in an epic battle with YouTube, the most popular on-demand service, over the declining royalty rates the site pays per stream as it grows, and the difficulty in detecting ...

An appeals court has revived a lawsuit that accuses Google, YouTube, DreamWorks, and a handful of toymakers of tracking the activity on YouTube of children under 13. In an opinion released Wednesday, ...

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give ...

At Advertising Week New York, YouTube made a series of announcements on new marketing tools available on the platform. Most notably, YouTube continues its embrace of podcasts with 30-second audio ads.