YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

A lot of creators like to act like social proof does not matter anymore. They will say things like, “Just make great content,” or “The algorithm only cares about watch time,” or “If people like the ...

YouTube is testing an AI-powered conversational search for Premium users, allowing complex queries and follow-ups, while its 2026 algorithm now prioritizes viewer satisfaction over pure watch time.

At the Made on YouTube event, the company previewed a slew of new AI-powered creator tools targeting behind-the-scenes work content creators do. At the Made on YouTube event, the company previewed a ...