YouTube unleashed an influential generation of new internet celebrities in 2007 when it started to share ad revenue with select video creators. For the past couple of years, a snippet of code on ...

YouTube Premium, despite its recent string of price hikes, has continued to grow and even diversify its subscription tiers with low-cost, watered-down plans. The most notable of its perks is ad-free ...

YouTube is again taking strict action against people using ad blockers. The company closed a loophole that helped Firefox users and others still block ads using some extensions. YouTube's fight with ...

YouTube began waging war against ad blockers last year in an attempt to force users to either sign up for a YouTube Premium subscription or actually watch the ads they were being served. Most popular ...

Fed up with skipping YouTube ads? Good news: we've spotted a sneaky way to watch YouTube ad-free – something that, before the avalanche of commercials, used to just be known as using YouTube. There's ...

A hot potato: YouTube is once again cracking down on those who use ad blockers. The Google-owned company has been implementing measures to combat third-party extensions for years, and it has just ...

YouTube on Wednesday announced a new premium subscription tier called Premium Lite, which will allow users to watch “most” videos ad-free for $7.99 per month. With YouTube Lite, customers will be able ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

YouTube dominates online video, but it’s absolutely crammed full of ads these days. A YouTube Premium subscription takes care of that, but ad blockers do exist. Google seems to have gotten the message ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...