US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

Yellow Color Psychology: On the color wheel, yellow is placed among the warm colors which are found to induce feelings of energy, happiness, and optimism. Color specialists and psychologists tell that ...

Apple has released a new "Hello Yellow" commercial to promote the new yellow color for the iPhone 14 and iPhone 14 Plus. The company announced the addition of the new color on March 7, and it's now ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

Guosong Hong receives funding from National Science Foundation, National Institutes of Health, Rita Allen Foundation, Focused Ultrasound Foundation, Spinal Muscular Atrophy Foundation, and Pinetops ...

Google Docs is a powerful word-processing tool that is chock-full of game-changing features that you can use to elevate not just the quality of your writing, but the way you'll eventually present it ...

Dip your toes in the trend. Heading to Italy this summer? Lemon decals overlayed atop blue and white beach towel-inspired stripes make this mani feel like a souvenir from Positano. Plus, lining a ...