The EU has begun looking into whether Apple Maps and Apple Ads should be designated as "gatekeepers" and subject to greater regulation (via Reuters). The App Store, iOS, and Safari were classified as gatekeepers two years ago, triggering strict ...

On Tuesday, Apple announced updates to its Apple Business program. The thing that everyone noticed is the part where Apple is putting ads in Apple Maps starting this summer. We’ll get to that in a minute, but it’s actually worth backing up and looking ...

Apple is expanding Xcode's role from code editor to active collaborator, adding built-in agentic coding tools that can plan, execute, and iterate on development tasks alongside developers. On Tuesday, Apple announced the upcoming release of Xcode 26.3 ...

Apple is reportedly planning to introduce ads into Apple Maps as soon as this summer, letting businesses bid for placement in search results. It marks a notable shift for a company that has long positioned privacy as a core value. Apple is a company that ...

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business that has a physical location and has already created a ...

Ads will soon make their way to Apple Maps, with the latest iOS 26.5 developer beta offering additional insight into how they'll work. The software update contains a new splash screen detailing the key aspects of Apple Maps ads. "Maps may show local ads ...

Following years of speculation, Apple has confirmed it intends to introduce advertising in Apple Maps — specifically a business-focused offering designed to grab a chunk of the estimated $296 billion location-based ads market. Announced alongside big ...