If you asked one hundred search engine optimization professionals to explain a site map and show you what an effective one looks like, chances are you will get 100 different answers. To many SEO ...

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of ...

As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple ...