Audio and video calls on X won't be for everyone. Just paying X Premium subscribers. Credit: Harun Ozalp/Anadolu Agency via Getty Images) Elon Musk has stated numerous times that he's looking to turn ...

X is an online advertising company, mostly, and video advertising can be lucrative, or at least more lucrative than the skimpy in-feed text and image ads that Twitter could never quite convert into ...

X recently introduced a new immersive video player, signaling another major step in its ongoing push into video-focused experiences. Nikita Bier, X’s head of product, announced the update earlier this ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Elon Musk's X wants Hollywood to know it's open for business. The social platform formerly known as ...

The tech company told its corporate partners that the app "may include ads" in the future. By Alex Weprin Senior Editor The X video app launched Tuesday, with the company touting a handful of key ...

MrBeast is testing out X's monetization program by uploading his a video directly to the platform for the first time. Credit: Jonathan Raa/NurPhoto via Getty Images MrBeast may be the king of YouTube, ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. So, that ...