Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand's message is bombarded ...

What is jargon, anyway? In a literal sense, jargon is simply a word or phrase that requires specialized knowledge for the reader to understand. For our purposes — which include helping people at ...

Overview: AI copywriting tools in 2026 focus heavily on personalization and adapting to a writer’s tone and workflow.These ...

Social media has been an essential part of marketers' media mix for over a decade. Fully 91% of B2B content marketers in North America use social media for organic content distribution, and 95% among ...

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop ...

We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when we're too close to things, ...

Even though today Google understands us better than ever before (that goes for every day, by the way), creating content that ranks is about much more than just writing a good copy. Sure, you still ...