When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're ...

Advertising expert Gary Halbert once said that deliberately trying to be clever and creative, to “dream up” an ad that would work, was a very dumb way to approach writing. You couldn’t possibly make ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Have you ever visited a website and been dazzled by a string of emotive words, promising an array of positive outcomes, but after visiting three pages, you can’t tell what the business does? This is ...

You could be the most incredible writer in the world, but that enviable talent won't do much for you as a businessperson if you're not turning your site traffic into conversions. Conversions, of ...

When you visit a website, read an ad, or come across a compelling social media post that prompts you to take action, chances are, you’ve experienced the power of effective copywriting. But what does a ...

On the one-year anniversary of Copy.ai’s launch on Twitter, the company, a GPT-3 AI-powered platform that generates copywriting tools for business customers, secured another round of funding. This ...

In the lead up to this year's D&AD Festival, Katie Ewer will be looking at what makes great writing for design in a series of blog posts this week. Katie is part of the 2016 jury for Writing for ...