Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

I just hit publish on my 100th blog post on LinkedIn. When I started writing on LinkedIn nearly two and a half years ago, I wasn’t sure about what I would even write about. I just knew I wanted to ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Mikael Cho is the co-founder of ooomf, a network that connects short-term software projects with handpicked developers and designers. Mikael writes about psychology, startups, and product marketing ...

Starting a blog isn't difficult. It's writing a great blog post that’s tough.If you're set on starting a blog today, read on to get my seven top tips for writing posts that will let you stay in Google ...

When I started, I thought I had maybe a dozen ideas to share. I didn’t think how far I’d get, but figured I’d run out of posts soon. I didn’t know much about the software or how to use it. The best ...

Every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites. Blogs help with SEO by boosting a ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That's a lot of time spent on just one shorter-than-average post. All that time can easily go to waste if the post ...