Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Case history articles—also known as application stories or testimonials—are the most powerful way to drum up interest in your product. That's because they feature a real customer talking about how ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...