A problem statement is a powerful tool that helps businesses ask the right questions. Used properly, it can lead to efficient solutions and make problem-solving feel like a breeze. Done poorly, it can ...

Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to you. The good news is that after months of persuasion ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Dr. Kyle Elliott, tech career coach, interview coach, and trusted confidant to Silicon Valley's top talent via CaffeinatedKyle.com. As a tech career coach, I’m often asked whether post-interview thank ...

Every small business owner should have a short, succinct bio that can be used for various purposes. The bio should be authoritative and positive, and should reflect your level of professional ...

A logline is a brief description of a screenplay, film, or TV show. When it comes to garnering interest in your project, nothing beats the logline. Succinct but striking, the logline summarizes your ...