Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could depend on it. This may not be the reality at small companies, where ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Most of the communication workshops I facilitate focus on ...

If your email marketing campaign isn't doing well, it's not that email is old. Your strategy likely needs improvement. A typical professional gets more than 120 email messages each day. This means ...

Author Lewis Carroll once said, "The proper definition of a man is an animal that writes letters." In today's world, we might adjust that quote slightly: “The proper definition of a person is an ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Crafting an effective email isn’t just about the text you deliver; it’s about getting people to open your email and read your message. According to the Email Statistics Report, on a worldwide average, ...

No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...