She is cofounder of Notably, a fully remote boutique PR firm. The following has been edited for brevity and clarity. I used ...

There’s a lot of talk about the effectiveness of performance PR, and rightfully so. When done correctly, it can get your company in front of some big-time players. But there are a lot of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker I come ...

Messaging should be thoughtfully crafted to appeal to audiences’ pathos and evoke emotions such as empathy or joy.

HR personnel and PR staff members share one fundamental element in their work: people. The success of your business can depend on how well your HR and PR teams manage people as they work toward the ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. PR and legal teams often have conflicting crisis response goals, ...

As law firms look to set themselves apart in an increasingly competitive market, the important role that a strategic public relations program plays in business development can't be overlooked. The ...

More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script ...

Director, K.S. Viswanathan, underscored the importance of embracing modern technology to enhance efficiency in departmental ...

In media, a competitive category sees a clear winner: ‘Fictional Insurance’ for Seguros del Estado by Zape Pelele – DDB ...

Public relations consultants bill clients for different types of work, including consultancy, production of press releases and other corporate publications, event management and specialist activities ...

Prince Harry and Meghan Markle— who have long and loudly denied claims that they are difficult to work for —have lost their ...