Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

Entrepreneurs know that every decision they make is a critical juncture in their future success. And it's often the unexpected challenges that truly test our abilities. Here, I reflect on when I ...

In the future, learning and working as an employee will require human skills beyond coding. The two main areas of importance ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

Creativity is essential in every step of the scientific process, asserts a team of Rutgers researchers. To illustrate their point, they have put together a short film showing how biologists, chemists, ...

“There is always room, if only in one’s own soul, to create a spot of Paradise, crazy though it may sound.” --Henry Miller, Preface to Stand Still Like the Hummingbird “I tell you: one must still have ...

Technology offers solutions to various challenges, aids decision-making and has been a strong presence in our daily engagements. I believe this reliance is a risk enabler since citizens are drifting ...

In a new educational film, scientists are using a Rutgers-led experiment to illustrate the creativity involved in real-life scientific investigations. Creativity is essential in every step of the ...