The Pantone Color Institute probably didn’t mean to kick off the new year with fighting words, but that seems to be what happened. “White is a conciliatory color,” Laurie Pressman, Pantone’s vice ...

Since 1999, the Pantone Color Institute has chosen a “Color of the Year” annually, meant to inspire design revolving around said color. For 2026, they went with an off-white shade called “Cloud Dancer ...

Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...