If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

AI is significantly impacting the SEO landscape and making SEO easier and more accessible. If you’re a small business ready ...

This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further ...

Choosing where keywords go within content will feel much like arranging furniture. Placing keywords into website content can feel like arranging furniture in a house. Of course, you need a couch and ...

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

As a B2B marketer, you are targeting other businesses—vendors, manufacturers, suppliers, distributors, others—and, more specifically, buyers within those businesses. Your B2B SEO should be ensuring ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low ...

Opinions expressed by Entrepreneur contributors are their own. Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL ...

Do you ever set the max cost per click (CPC) for keywords only to sit back and wonder whether or not that’s how much you should bid? In this post, I’m going to discuss three advanced AdWords features ...