Many investors and analysts use a company's market capitalization to measure its value. However, some would argue enterprise value is a more holistic measure of a company's value than the market cap.

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Companies typically don't suffer from a lack of ideas—they suffer from lacking a consistent way to decide which ideas deserve investment. Committees debate, spreadsheets multiply and road maps drift ...