Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

Perfecting a visual strategy for social media is essential to building an authentic experience for users, as well as a good return for clients. The following tips on crafting visual strategies are ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

Opinions expressed by Entrepreneur contributors are their own. It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, ...

It may seem natural to supplement PR outreach with marketing assets, but the time has come for public relations teams to create their own visual content to appeal specifically to reporters and readers ...