Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it ...

Twitter and WPP have today announced the creation of a global strategic partnership between the pair. The partnership will see the launch of new data products and services, the integration of Twitter ...

Good investment often means knowing more than the market and banking on that knowledge imbalance. In fact, Warren Buffet’s style of investing, value investing, is just that: investing in stocks the ...

Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday. Smallthought Systems' Trendly lets ...