Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...
Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...
Forbes contributors publish independent expert analyses and insights. Giovanni Malloy, Ph.d, is a data scientist and sports analyst. ATLANTA, GA - DECEMBER 28: ACC referee, Stuart Mullins, calls a ...
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...
The College Football Playoff has itself an officiating controversy after Texas' thrilling 39-31 double-overtime win over Arizona State in the Peach Bowl College Football Playoff quarterfinal game on ...
College Football Playoff executive director Rich Clark defended the Peach Bowl officiating crew and called its processes “appropriate and proper” after Texas’ thrilling 39-31 double-overtime win ...
Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...
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