Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. As technological advances and the explosion of marketing ...

The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...

If the leaders of Big Tech platforms thought geopolitics would take the heat off their companies during Joe Biden’s first State of the Union address, they were mistaken. In a speech that covered ...

In response to a Congressional inquiry about targeted advertising, Yahoo announced Friday that consumers will be able to opt out of customized advertising on Yahoo.com. The news comes one day after ...

Opinions expressed by Entrepreneur contributors are their own. Targeted marketing is nothing new. Many businesses use acquired data to target advertising and awareness toward a specific audience group ...

More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation's ...

A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make ...

I have a confession to make. I love targeted ads. It’s so satisfying to see the exact skirt I searched for yesterday show up in my Instagram feed today, or to stumble upon a new gadget I didn’t know I ...

Over the past few years, American Airlines steadily removed seat-back screens from almost all of its domestic fleet. The airline’s rationale was that people now bring their own screens wherever they ...

Hoppr, the Australian-based advertising technology company for addressable TV and targeted advertising, has appointed Olivier ...

Hoppr has appointed Olivier Bastard as chief sales officer, effective immediately. Bastard joins the addressable TV and ...