Visual perceptual skills are updated by process similar to memory reconsolidation, study finds New research concludes that humans' ability to identify and categorize what they see is kept up-to-date ...

In perceptual discrimination tasks, a subject's response time is determined by both sensory and motor processes. Measuring the time consumed by the perceptual evaluation step alone is therefore ...

One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...