What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

One of the marvels of the free blogging platform Blogger is the ability to customize your blog's header. Rather than use Blogger's bland, default text header, you can create and install your own ...

Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

Frankly, you'd think this subject would have been exhausted by now. After all, how much "borderless education" can you absorb about such common and oft-explained engine functions as getting rid of ...