Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business ...

Yelp has filed a lawsuit against Google over the company’s dominance in local search results, calling it the “largest information gatekeeper in existence.” In a blog post, Yelp details its reasoning ...

By focusing on real customer experiences, consistent information and helpful content, you can gain visibility without ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Local justifications are bonus textual snippets Google can use to enhance your listings in their local pack, local finder, and Maps results. Not all listings in a given set of results will feature ...