Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

What is a descriptive name? a name, company trademark, or logo that vividly describes what a company does or the product and services a company renders to people. A descriptive name is common among ...

Suppose you want to register a trademark that identifies a source of goods/services for your business. What if the trademark describes an ingredient, quality, feature, function, characteristic, or ...