Paula Chiocchi is CEO of Outward Media, Inc., a provider of 117MM B2B contacts including email and digital IDs that drive business growth. In recent years, there have been significant transitions in ...
Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...
As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...
Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to specific individuals is the marketer’s dream. But ...
Research firm MarketsandMarkets expects the global customer data platform (CDP) market to grow from $3.5 billion in 2021 to $15.3 billion by 2026, at a compound annual growth rate of 34.6 percent. It ...
In an era where the digital realm governs how we consume entertainment, it’s time for the music industry to turn a discerning eye toward the methods that have propelled the e-commerce industry to its ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
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