Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster, smarter decision making, breakthrough innovations don’t happen in isolation. They succeed in ...

Omicron has introduced a way to test current transformers at all lifecycle stages by using a testing method called "the modeling concept". The "traditional" way of testing a current transformer is to ...

November 1, 2006 Ground testing of the X-48B Blended Wing Body (BWB) concept will start in the near future in preparation for flight testing early next year. The X-48B ground and flight testing will ...

Aprivate group has taken one small step toward the prospect of building afuturistic space elevator. LiftPort Group Inc., of Bremerton, Washington, hassuccessfully tested a robot climber - a novel ...