The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Jul 11, 2020, 07:29am EDT Dec 10, 2021, 08:30am EST This article is more than 5 years ...

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

In this installment of Ask The PPC, we’ll tackle the question: What can I do to improve my CTR? Click-through rate (CTR) is the amount of clicks achieved off of impressions secured. Improving CTR ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

Two studies released last week indicate that Google’s AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI ...