Running a successful business goes beyond creating a valuable product or service. Identifying functional pathways through which these products can reach customers is equally vital. These pathways are ...

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

From light duty MRO and construction materials suppliers to heavy equipment manufacturers, the industrial manufacturing sector is suffering its worst decline in decades. This decline is placing an ...

TORONTO--(BUSINESS WIRE)--360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel ...

The first move by the new management group was to change the name of the company to The Channel Company in recognition of its position as the No. 1 source for channel information, enablement and ...

CRN’s list of cybersecurity startups to watch in 2026 includes early-stage companies providing identity security, exposure ...

MINNETONKA, Minn.--(BUSINESS WIRE)--Channel Partners Capital (“Channel”), a leading provider of small business loans, announced today two significant developments to support the company’s growth ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...