The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your ...

One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. A ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...