“Businesses that do not optimize their sites' usability will push potential customers to competitors,” explained Todd Johnson, managing director of Avatar New York. “Visitors must be able to navigate ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

Opinions expressed by Entrepreneur contributors are their own. Usability is a crucial part of running a successful website. Broken links, bad contrast, text blocks, over-complicated designs, technical ...

One of the things I have learned to count on in the SEM realm is change. Things are constantly evolving. Because of this, you must keep up. This applies to all aspects of your marketing strategy, ...

First impressions matter. When visitors arrive at your site for the first time, they should experience a page that loads quickly and provides a pleasurable viewing experience. But too often, web ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...

In conducting usability testing and optimization on large and small size e-commerce sites since 1996, I’ve found that there are 10 common usability issues found in order flows. The good news is, by ...

A website may be your business's only chance to make a positive first impression. Here's how to make it count. Your website’s design is crucial to your online presence and digital marketing strategy.

Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become ...

In 2025, building a website is pretty easy. Between the intuitive design interfaces and AI tools that can get you up and running after just a few questions, even the most novice of users can get a ...