The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

If ‘Always be Testing” isn’t a mantra of yours, you could be missing out on customers and valuable feedback. Yet, even if you can’t employ comprehensive usability testing, there are many ways that you ...

JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

With the downturn in the economy, companies are trying to do more with less. Some are outsourcing jobs, others are laying off contractors, and still others are firing all their consultants. Usability ...

The woman, a test subject, sits at a computer listening to a set of scripted instructions. “Tell me what you think, not what I want you to think. “You can leave at any time. “I’m here to learn about ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...