Understanding how to maximize the revenue generated from your website is the dream of most entrepreneurs. Website conversions are those macro or micro actions we want every visitor to take. They range ...

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Consumers are becoming more demanding and selective with their ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to thrive. Central to this analysis is the concept of the conversion rate, a ...