The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech Research Group highlights the top solutions that help organizations enhance ...

The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from ...

Regardless of the size or expansion of your business, you'll always profit from having a website. Fortunately, given the amount of website tools available today, it's easier than ever to create your ...

Your website’s data matters. By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even ...

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during ...

As with many websites, hospitals often deploy third-party analytics tools to measure browser traffic in order to increase awareness of their websites, ensure website optimization and provide health ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Web metrics are the numbers that let you know something about your ...

A click can only tell you so much. Say someone clicks on a webpage 10 times in a row. That can either mean the person is a super-annoyed rage clicker who can’t find what they want – or a customer ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

I've always loved the moment in The Wizard of Oz when the wizard, frantically turning cranks and pulling levers, yells, "Pay no attention to that man behind the curtain!" Not only is his character ...

Imagine trying to cook a gourmet meal with only a butter knife. Frustrating, right? That’s what tackling search engine optimization feels like without the right tools. The good news? You don’t need an ...