Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe's SiteCatalyst to track page views, test ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Dany Lepage discusses the architectural ...

Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform. Google rethought its analytics foundation in its Google Analytics 4 ...

From every end starts a new beginning. This is what comes to my mind when I think of the approaching third-party cookie deprecation. Companies now have to significantly reinvent their data management ...

Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on ...

Many phishing websites are now using unique user IDs (UIDs), and that gives defenders a signal to detect phishing attacks before they do much damage. An increasing number of phishing websites use web ...

A new putative class action in the Northern District of California (Case No. 3:26-cv-01133) targets Lenovo’s use of third‑party tracking pixels on its U.S. website, advancing a novel “bulk transfer” ...