Update your rank-tracking process. Prepare your SEO strategy for future AI changes. Just this week, Google rolled out unexpected changes to SERP structures, causing widespread disruptions for many SEO ...

Improving Core Web Vitals scores won't noticeably improve search rankings. Real user experience matters most of all. Content quality should be prioritized over perfect Core Web Vitals scores. Google ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

February 2026 Google Webmaster Report Welcome to the Google Webmaster report, where I sum up all the more important Google organic search topics that occurred over the past month - just in case you ...

This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared ...

I remember 1996 like it was yesterday. Banner ads were booming, and AltaVista was the coolest search engine around. The internet was flipping business models upside down, unlocking opportunities no ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.