There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes ...

These days, freelance copywriters get a good portion of their business from companies doing business online. In fact, the e-commerce industry, which is projected to spend $134 billion on marketing in ...

When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web content that will negatively impact your site’s ...

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

High rankings in search engines can bring you lots of targeted traffic, but will you be ready to convert those leads when they get there? Only if you use skillful, strategic copywriting combined with ...

Getting people to click has always been the bread and butter for digital marketers. The topics of using search engines and social media to garner clicks have been well covered, but mobile phones and ...

Marc Hardgrove is the CEO of The HOTH, a white label SEO firm located in St Petersburg, FL. INC 5000 2017, 2018, 2019, 2020 & 2021. There’s so much talk in the ...

Eddy Andrews Copywriting Services is a leading provider of professional content solutions based in Brisbane, Australia. With a team of skilled copywriters, the company offers a range of services, ...