Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some ...

If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics. Before we ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer ...

Web Stories for WordPress is a new plugin by Google. Important SEO tips should be kept in mind for optimal Web Story performance (that aren't obvious). Web Stories for WordPress is a new plugin ...

You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More ...

If you haven't seen Danny Sullivan's post in response to one of my critiques on a track that took place at the SES Conference on Day Three, then check it out. This post is actually not in response to ...

If you’ve ever used Google Analytics, you already know it’s a treasure trove of information about exactly how visitors use a website. Now imagine injecting Google Analytics with steroids, juicing this ...

Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. When it comes to measuring the outcomes of these strategies, though, there are common SEO ...

What is a search engine optimization (SEO) plugin? SEO software plugins identify places where your web pages could be improved to make them more visible on search engine results pages (SERPs). Many of ...

Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization (SEO) services alone ($80B by 2020).